Our logo mark helps tell our story:
- The ‘pathways’ inside our mark represent the many ways people navigate in order to restore and remain healthy.
- The ‘people/heads’ reflect our organization as research and data driven.
- The ‘hearts’ express our passion and compassion to support the health of every citizen from young to old and all colors, shapes and sizes.
- The ‘Kaleidoscope’ expresses that ‘health’ is a complex, diverse and dynamic system. Our mark’s pinwheel-like movement signifies how we are continually moving and evolving to generate and accelerate positive change in our Community’s Health.
Great brands are a journey in-and-of-themselves. They’re the product of definitive investment and diligent management. This style guide represents both of those principles. It’s an investment in defining the essence of the Georgetown Health Foundation brand, and it’s an owner’s manual explaining the proper use of the brand as it’s presented to our key stakeholders:
- Grant partners
- Community leaders
- Georgetown Health Foundation Board of Directors
- Georgetown Health Foundation Staff
- Fellow health foundations
- Consultants and friends
To each of these stakeholders Georgetown Health Foundation represents a promise. Careful management of the brand’s attributes and ideas ensures the promise is kept even as the Foundation tumbles and revolves into new patterns and exciting possibilities.